i’M MEME

Rebranding, Packaging Design

I’m Meme is a Korean beauty brand from Memebox; mainly sold in Korea, China and Taiwan. I’m Meme is a youthful brand that focuses on unique playful application. It has become one of the biggest beauty brands in Korea, creating a personal connection with their consumer. 

To reflect the personal connection and playful consumer experience, the design focused on the straightforward product naming with a playful accent.