KAJA
Branding, Packaging Design, Retail Design & Art Direction
KAJA is a fast beauty brand packed with Korean innovation from Memebox created in partnership with SEPHORA. Products were developed to be flexible with all skin tones to complement and not cover up.
KAJA’s design comes from the unique formulas and application that create a sensorial and interactive experience with Korean design influence.
KAJA logo was designed with a Korean monospaced font that incorporates pixel art to create a multicultural experience.
Packaging Design
To create the sensorial appeal our packaging uses organic gradients that were created through photography for a textural feel that creates a sense of movement and playfulness.
In Store Fixture Design
To continue our sensorial appeal the design incorporated a gradient that created a light sensorial feel in-store and made it stand out with a clean approachable design. It focused on ease of navigation and highlight our unique formulas.
Created a visual language for the formulas that highlights their unique textures with our design aesthetic to ease navigation by texture and color wayfinding.
